Play to Win is a story for our times – a tale of a tiny start-up gaming company from Brisbane, whose geeky employees, led by a charismatic CEO, Shainiel Deo, create a new game – Fruit Ninja – which becomes the second biggest game in history and makes the company's fortune overnight. But as Deo embraces big business and the lure of millions, he drifts further away from his original co-creators. Ultimately he comes to understand that success has its price.

Play to Win is a story about lost innocence, set against the backdrop of gaming culture – a multimillion dollar business with meteoric growth.